Enter your details below to watch the training.

We will never share your information with anyone.
At the end of this training you will have the opportunity to apply for the Female Founders PR Academy, my 12-week programme that teaches founders how to secure press coverage for their brands.

How Female-Founded Brands Get Featured in the Press

Free PR Training with Lucky 8 PR Founder Amy Billington-Li

If you're building a female-founded brand and wondering how other businesses keep appearing in magazines, newspapers and online features, this training will show you exactly how it works.

In this 45-minute PR masterclass, PR Expert and Lucky 8 PR founder Amy Billington-Li shares the same PR strategy she has used for over 18 years to secure press coverage for brands across fashion, beauty, lifestyle and wellness.

You will learn how the media actually works and how to position your brand so journalists want to feature you.

How Female-Founded Brands Get Featured in the Press

Free PR Training with Lucky 8 PR Founder Amy Billington-Li
If you're building a female-founded brand and wondering how other businesses keep appearing in magazines, newspapers and online features, this training will show you exactly how it works.

In this 45-minute PR masterclass, PR Expert and Lucky 8 PR founder Amy Billington-Li shares the same PR strategy she has used for over 18 years to secure press coverage for brands across fashion, beauty, lifestyle and wellness.

You will learn how the media actually works and how to position your brand so journalists want to feature you.

What You Will Learn

Inside this free PR training you will discover:

  • Why press coverage is still one of the most powerful ways to grow credibility and visibility
  • The PR foundations every founder should understand before pitching the press
  • How to start approaching PR strategically, even if you feel overwhelmed or don’t know where to begin
  • ​The key tools and story angles that make journalists pay attention

What You Will Learn

Inside this free PR training you will discover:

  • Why press coverage is still one of the most powerful ways to grow credibility and visibility
  • The PR foundations every founder should understand before pitching the press
  • How to start approaching PR strategically, even if you feel overwhelmed or don’t know where to begin
  • ​The key tools and story angles that make journalists pay attention

This Training Is Perfect For You If:

  • You are building a female-founded brand in fashion, beauty, lifestyle or wellness
  • You know press coverage could grow your credibility and visibility
  • You’ve seen other brands getting featured and wondered how they’re doing it
  • You don’t have the budget for a PR agency but want to learn how PR actually works

This Training Is Perfect For You If:

  • You are building a female-founded brand in fashion, beauty, lifestyle or wellness
  • You know press coverage could grow your credibility and visibility
  • You’ve seen other brands getting featured and wondered how they’re doing it
  • You don’t have the budget for a PR agency but want to learn how PR actually works

This FREE training is for female founders who want to:

  • Get featured in the press and increase brand visibility
  • Build credibility and authority in their industry
  • Reach new audiences and attract more customers
  • Understand how PR actually works (without guesswork)
  • Grow and scale their business with strategic exposure

Here's what you will learn

Week 1: introduction to PR and it's benefits

What is PR, its importance, and how it can help your business? Learn the fundamentals of PR and its impact on brand awareness, credibility, and sales.

Week 2: Crafting Effective Press Tools

Learn how to create essential PR tools such as press releases, media kits, and press-ready bios.

Week 3: News, Features and Profile Articles Explained

Learn about the different forms of press coverage and how each of them will benefit your business.

Week 4: Confident Pitching to the Press

How to create compelling pitches and find the right contacts. Build your confidence speaking to journalists and influencers and learn to overcome any fears of rejection.

Week 5: PR Schedules and Strategic Planning

Understand PR timelines and learn how to plan an impactful PR strategy. Learn to develop and manage a PR calendar to optimise coverage and impact.

Week 6: Time Management and Efficient PR Practices

How to maintain an effective PR strategy with limited time. Master time management techniques to handle PR in just 2 hours a week, ensuring consistency and efficiency.

Here's what you will learn

Week 1: introduction to PR and it's benefits

What is PR, its importance, and how it can help your business? Learn the fundamentals of PR and its impact on brand awareness, credibility, and sales.

Week 2: Crafting Effective Press Tools

Learn how to create essential PR tools such as press releases, media kits, and press-ready bios.

Week 3: News, Features and Profile Articles Explained

Learn about the different forms of press coverage and how each of them will benefit your business.

Week 4: Confident Pitching to the Press

How to create compelling pitches and find the right contacts. Build your confidence speaking to journalists and influencers and learn to overcome any fears of rejection.

Week 5: PR Schedules and Strategic Planning

Understand PR timelines and learn how to plan an impactful PR strategy. Learn to develop and manage a PR calendar to optimise coverage and impact.

Week 6: Time Management and Efficient PR Practices

How to maintain an effective PR strategy with limited time. Master time management techniques to handle PR in just 2 hours a week, ensuring consistency and efficiency.
As Featured In
As Featured In

Meet Your Host

Amy Billington-Li

Founder, Lucky 8 PR

Amy founded Lucky 8 PR with a five-month-old baby, a laptop and a mission to help female-founded brands get the visibility they deserve.

Over the past 18+ years she has helped hundreds of founders secure press coverage in leading publications including Forbes, Vogue, Harper’s Bazaar, The Telegraph, BBC and ITV.

Through strategic storytelling and smart media positioning, many of the brands she has worked with have gone on to:

  • Double their revenue
  • ​Launch into major retailers
  • ​Secure international press coverage
  • ​Appear on television and major media platforms

In this masterclass she shares the PR foundations every founder should understand before pitching the press.

Meet Your Host

Amy Billington-Li

Founder, Lucky 8 PR

Amy founded Lucky 8 PR with a five-month-old baby, a laptop and a mission to help female-founded brands get the visibility they deserve.

Over the past 18+ years she has helped hundreds of founders secure press coverage in leading publications including Forbes, Vogue, Harper’s Bazaar, The Telegraph, BBC and ITV.

Through strategic storytelling and smart media positioning, many of the brands she has worked with have gone on to:

  • Double their revenue
  • ​Launch into major retailers
  • ​Secure international press coverage
  • ​Appear on television and major media platforms

In this masterclass she shares the PR foundations every founder should understand before pitching the press.

BRANDS I HAVE WORKED WITH

© 2026 Lucky 8 PR. All rights reserved.

Privacy Policy - Terms & Conditions - Disclaimer

© 2026 Lucky 8 PR. All rights reserved.

Privacy Policy - Terms & Conditions - Disclaimer