The Female Founders PR Academy
Our Signature PR Training Programme for Female Founders
The Female Founders PR Academy is our 12 week immersive PR programme created to help ambitious women in business take control of their visibility and secure meaningful press coverage with confidence.
Built and led by Amy Billington-Li, Founder of Lucky 8 PR, the Academy opens up the same strategic frameworks and media insight used inside the agency, translating them into a structured, supportive learning experience for founders who want to understand PR properly and use it to grow.
It has quickly become one of our most popular programmes, with proven results. We have taken founders with no prior PR experience and supported them in securing coverage in titles including The Telegraph, Vogue Business, Stylist, Glamour, Marie Claire and more.
Currently enrolling for our next cohort starting
1st June 2026
10 SPACES ONLY
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The Female Founders PR Academy
Our Signature PR Training Programme for Female Founders
The Female Founders PR Academy is our 12 week immersive PR programme created to help ambitious women in business take control of their visibility and secure meaningful press coverage with confidence.
Built and led by Amy Billington-Li, Founder of Lucky 8 PR, the Academy opens up the same strategic frameworks and media insight used inside the agency, translating them into a structured, supportive learning experience for founders who want to understand PR properly and use it to grow.
It has quickly become one of our most popular programmes, with proven results. We have taken founders with no prior PR experience and supported them in securing coverage in titles including The Telegraph, Vogue Business, Stylist, Glamour, Marie Claire and more.
Currently enrolling for our next cohort starting
1st June 2026
10 SPACES ONLY
What the Academy Delivers
- A clear understanding of how the media landscape works
- Strong founder positioning and compelling brand storytelling
- Confidence in writing press releases and pitch emails
- Strategic PR planning for consistent, year round visibility
- Practical tools including media lists and PR calendar templates
- Accountability, structure and expert guidance throughout
What the Academy Delivers
- A clear understanding of how the media landscape works
- Strong founder positioning and compelling brand storytelling
- Confidence in writing press releases and pitch emails
- Strategic PR planning for consistent, year round visibility
- Practical tools including media lists and PR calendar templates
- Accountability, structure and expert guidance throughout
What Results Look Like Inside The Female Founders PR Academy
Many founders assume PR is only for big brands or those with huge budgets.
But inside the Academy, we’ve seen founders at all stages start securing meaningful press coverage — often for the first time.
Here are just a few examples of what that can look like:
Slyde Body
Sarah secured national press coverage with an extensive interview in The Telegraph, telling her personal founder story with no prior experience with the press.
Mile Off
Alice was interviewed by Vogue Business and featured in F.T How to Spend It! Sheerluxe and Cosmopolitan all while growing her viral brand on social media.
Greenwich Social Club
From a career in finance with no press experience, Sophia started her own eyewear brand and secured national press coverage in The Telegraph, Glamour, Stylist and more.
Rachel Lawrence - Author and Confidence Coach
Confidence and mindset coach Rachel had never pitched the press before. She then went on to secure expert-led articles featuring her coaching framework in both Stylist and Grazia.
Sunshine Thrift
Alongside running a busy secondhand resale platform Erin secured a full-length feature and photoshoot in the Liverpool Echo, a live interview on BBC Radio and featured in The London Standard.
Charlotte Godfree
Charlotte got her artworks featured in shopping articles in Glamour and Sheerluxe alongside running a business and a full time job.
Testimonials
Sarah Martinez-Murray
Founder of Slyde Body
“The Female Founders PR Academy changed my business & brand forever! Amy's knowledge & expertise is incredible - highly recommend.”
Charlotte Godfree
(Prints and Homeware Designs)
"I can't express how valuable this course was. HONESTLY THE BEST THING I'VE EVER INVESTED IN FOR MY BUSINESS"
Sara Pope Art
"Before this course, PR and pitching to the press felt like a mysterious black box, but now I have the confidence, insight, and practical tools I need. It’s also been amazing to be part of such a supportive group and learn from everyone’s experiences."
What Results Look Like Inside The Female Founders PR Academy
Many founders assume PR is only for big brands or those with huge budgets.
But inside the Academy, we’ve seen founders at all stages start securing meaningful press coverage — often for the first time.
Here are just a few examples of what that can look like:
Slyde Body
Sarah secured national press coverage with an extensive interview in The Telegraph, telling her personal founder story with no prior experience with the press.
Mile Off
Alice was interviewed by Vogue Business and featured in F.T How to Spend It! Sheerluxe and Cosmopolitan all while growing her viral brand on social media.
Greenwich Social Club
From a career in finance with no press experience, Sophia started her own eyewear brand and secured national press coverage in The Telegraph, Glamour, Stylist and more.
Rachel Lawrence - Author and Confidence Coach
Confidence and mindset coach Rachel had never pitched the press before. She then went on to secure expert-led articles featuring her coaching framework in both Stylist and Grazia.
Sunshine Thrift
Alongside running a busy secondhand resale platform Erin secured a full-length feature and photoshoot in the Liverpool Echo, a live interview on BBC Radio and featured in The London Standard.
Charlotte Godfree
Charlotte got her artworks featured in shopping articles in Glamour and Sheerluxe alongside running a business and a full time job.
Testimonials
Sarah Martinez-Murray
Founder of Slyde Body
“The Female Founders PR Academy changed my business & brand forever! Amy's knowledge & expertise is incredible - highly recommend.”
Charlotte Godfree
(Prints and Homeware Designs)
"I can't express how valuable this course was. HONESTLY THE BEST THING I'VE EVER INVESTED IN FOR MY BUSINESS"
Sara Pope Art
"Before this course, PR and pitching to the press felt like a mysterious black box, but now I have the confidence, insight, and practical tools I need. It’s also been amazing to be part of such a supportive group and learn from everyone’s experiences."
Why This Matters For Your Business
It can lead to:
It positions your brand as one people trust and want to buy from.
The Academy is designed for founders who are serious about growth and ready to raise their profile in a strategic, sustainable way.
The Academy is designed for founders who are serious about growth and ready to raise their profile in a strategic, sustainable way.
Current Investment: $2,394 (£1,797)
Payment plans available:
3 payments of $879 / £659
6 payments of $479 / £359
Limited to 10 spaces per cohort to ensure personalized support and accountability.
Why This Matters For Your Business
Press coverage isn’t just about visibility.
It can lead to:
- Increased sales
- Stronger brand credibility
- New customer audiences
- Retailer and stockist interest
- Collaboration opportunities
It positions your brand as one people trust and want to buy from.
The Academy is designed for founders who are serious about growth and ready to raise their profile in a strategic, sustainable way.
Current Investment: $2,394 (£1,797)
Payment plans available:
3 payments of $879 / £659
6 payments of $479 / £359
Limited to 10 spaces per cohort to ensure personalised support and accountability.
If you’re ready to start positioning your brand in this way, the next step is to apply for the Female Founders PR Academy.
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If you’re ready to start positioning your brand in this way, the next step is to apply for the Female Founders PR Academy.